Approva Receives American Marketing Association Award for Best Integrated Business-to-Business Marketing Campaign
May 30, 2007 - Reston, VA
Approva® Corporation (http://www.approva.net), the leader in continuous controls monitoring and audit automation software, today announced that the company received the prestigious “M” Award for Best Integrated Business-to-Business Marketing Campaign. The award, which was sponsored by the American Marketing Association’s (AMA) Washington DC chapter, recognized the results of Approva’s 2006 “Greater Visibility. Better Controls.” campaign.
Award submissions were judged based on overall campaign success and included all major marketing disciplines including online marketing, public relations, tradeshows, events, webcasts, partner marketing, advertising and collateral. In selecting the award recipients, triple weight was given to the campaign’s overall return on investment as measured by the number and quality of leads generated and increased awareness resulting from the campaign.
“We are thrilled to be recognized by the AMA in such a highly competitive award category,” said Michael Evans, vice president of marketing for Approva. “Our goal was to bring a human touch and a sense of humor to what is an otherwise serious topic. Our “Greater Visibility. Better Controls.” campaign has helped to transform the Approva brand into the industry standard for continuous controls monitoring and was a key factor in driving the 80% revenue growth we experienced in 2006.”
Approva’s “Greater Visibility. Better Controls.” campaign combined compelling graphics portraying auditors, IT and finance professionals wearing Approva branded eyeglasses to depict the increased visibility of internal controls that Approva’s customers experience. To complement this creative imagery, Approva launched a series of thought leadership initiatives drawing on customer testimonials as well as the expertise of industry luminaries including Approva board members and advisors such as Harvey Pitt, Phil Livingston and Rick Steinberg.
In addition to driving Approva’s growth over the past year, the campaign’s combination of impactful creatives with an educational approach to the marketplace has helped to grow the overall market for governance, risk & compliance products (GRC). Analysts expect this market to grow at an annual rate of 30% over the next two years.
About Approva
Approva® Corporation is the industry-leading provider of governance, risk and compliance (GRC) software and is the continuous controls monitoring standard for half of the Big-4 audit firms. We enable business, finance, IT and audit professionals to automate and strengthen business and IT controls across SAP, Oracle, JD Edwards, PeopleSoft and other legacy applications. Global companies such as Bayer, DirecTV, Discovery Communications, First Advantage, Honeywell, P&G, Pratt & Whitney, Siemens and T-Mobile rely on Approva to reduce compliance risk, increase operational efficiency and flag exceptions to their business controls. Approva has certified integrations with Microsoft, Sun Microsystems, IBM and SAP to provide a holistic GRC solution. For more information, visit http://www.approva.net.