Julie Bacon
Biography
Vice President, Business Development & Analyst Relations
Julie brings more than 16 years of diverse marketing experience to Approva. Her career has spanned across companies ranging in size from start-ups to Fortune 100 and across a variety of business models including outsourcing, professional services, enterprise software and technology services.
Before joining Approva, Julie founded and grew her marketing consulting firm to include more than a dozen clients across six industry verticals. Prior to establishing her firm in 2003, Julie served as COO for San Francisco-based Bravanta (now Workstream), the technology leader in providing enterprise incentive and recognition solutions. During her two years at the company, revenues more than tripled to $9M, earning the award for 8th Fastest Growing Company in the Bay Area. She also played a leading role in securing $13M in follow-on funding.
Prior to Bravanta, Julie was Vice President marketing for Electronic Data Systems (EDS) where she led the marketing, sales support and lead generation activities for the E.Solutions business line. Prior to her tenure with EDS, Julie was both the Marketing and IT Manager for TDM World Conversions (now Troy Design), a tier one automotive supplier.
Julie holds a B.A. degree from Southern Methodist University and is President of the Loudoun Therapeutic Riding Foundation Board of Directors.